yup!! I'm the only person in North America left who doesn't have an ipod. I ride the train every day and actually feel in the minority without one. I was wanting the black 30GB one but really, although I do have alot of music I don't listen to 30GB worth. ANd so I went to www.apple.com to find a picture and saw this and if you buy one, Apple donates $10 to fight AIDS in Africa, which is something I feel strongly about. So now this makes me want to get an Ipod even more, to support this great idea of theirs. And also, it will just help raise awareness cuz who's seen a red ipod before?